Cannes - Pavillon Afriques, marked by its distinctive "S" symbol, has become a focal point at the Cannes Film Festival for showcasing African cinema from both Francophone and Anglophone countries. The pavilion serves as a platform for filmmakers, industry leaders, and creators to present their films, secure funding, and foster international collaborations, while also promoting their nations as attractive filming locations.

According to Africa News Agency, the event features a robust schedule including film screenings, workshops, masterclasses, roundtable discussions, and themed days, such as one devoted to film tourism and another to the intersection of artificial intelligence and culture. A special coproduction day facilitates further networking and partnership opportunities. Masterclasses at the event tackle significant issues like the role of film commissions, storytelling traditions in Africa, and the challenges posed by digital transformation in the industry. The film screenings offer a broad spectrum of films and documentaries, reflecting the dynamic and diverse nature of African cinema. Pavillon Afriques is committed to enhancing the visibility of African talent on the global stage, promoting sustainable industry practices, and encouraging both regional and international collaborations.